Hamilton Estates Project

We made a strategic decision to refresh Hamilton Estates website visual identity, building on their former 1990s design. But why was this change so important for the company? Let's delve into the reasons behind this particular rebranding effort.

Old design above

New design by LEGENDIXA

Adapting to Modern Trends

In the fast-paced world of real estate, staying relevant is crucial. The 1990s design that Hamilton Estates had been using for years was starting to feel outdated and out of touch with modern aesthetics. By refreshing their visual identity, the company was able to adapt to current design trends and appeal to a new generation of clients.

Enhancing Brand Perception

A brand's visual identity is often the first impression that potential clients have of a company. By updating their logo, colour palette, and overall design elements, Hamilton Estates was able to enhance their brand perception. The new visual identity conveys a sense of professionalism, trustworthiness, and modernity, helping to attract more clients and establish a strong brand image.

Standing Out in a Competitive Market

The real estate market is highly competitive, with numerous companies vying for the attention of potential buyers and sellers. A strong visual identity can help a company stand out from the competition and make a lasting impression. By refreshing their design, Hamilton Estates was able to differentiate themselves in the market and create a unique identity that sets them apart from other real estate firms.

Building Brand Consistency

Consistency is key when it comes to branding. By updating their visual identity across all touch-points, including their website, brand guidelines, logo, and marketing materials, Hamilton Estates was able to create a cohesive brand experience for their clients. This consistency helps to build brand recognition and loyalty, as clients can easily identify and connect with the company across various platforms. Since Hamilton Estates is an established business, it was important to preserve elements of their brand identity when updating it.

In conclusion, the decision to refresh their visual identity was a strategic move for Hamilton Estates. By adapting to modern trends, enhancing brand perception, standing out in a competitive market, and building brand consistency, the company was able to reposition themselves for success in the ever-evolving real estate industry.