Morgan Interiors Project

Brand guidelines are a crucial aspect of any company's identity. They serve as a blueprint for how a brand should look, feel, and communicate with its audience. When creating brand guidelines, it is essential to consider the core values, mission, and target audience of the brand.

How were the brand guidelines developed?

The process typically involves conducting research on the target market and competitors to identify unique selling points and positioning. From there, a style guide is created that includes logo usage, colour palette, typography, imagery, and tone of voice.

Designing the logo

The logo is the visual representation of a brand and plays a significant role in brand recognition. When designing a logo, designers consider factors such as simplicity, scalability, versatility, and relevance to the brand. The logo should be easily recognisable and memorable to leave a lasting impression on the audience.

Building an interactive website in Framer

Framer is a powerful tool for creating interactive prototypes and websites. Designers can use Framer to bring their designs to life with animations, transitions, and interactive elements. By using Framer, designers can test the usability and functionality of the website before it goes live, ensuring a seamless user experience.

When building an interactive website in Framer, designers should incorporate the brand guidelines to maintain consistency across all touch-points. This includes using the brand's colour palette, typography, and imagery to create a cohesive and engaging user experience.

Overall, the process of creating brand guidelines, designing a logo, and building an interactive website requires careful planning, creativity, and attention to detail. By following these steps, companies can establish a strong brand identity and create a memorable online presence for their audience.